The Vitakraft business is one of the biggest internationally active producers of pet food and supplies. In various areas of our assortment, we are the market leader and set high quality standards for the national and international level of pet care.

Vitakraft has branches and subsidiary companies in Germany, other European countries, in the USA and Asia. We employ about 2.500 workers around the world. The parent company and the combine head office are located in Bremen.

The product range includes more than 3.500 different articles for the right feeding, care and keeping of animals at home.

Our products are sold in almost every branch: in pet stores, supermarkets, drug stores, specialty stores for seeds and gardening appliances, DIY superstores and department stores.

Autonomous sales departments are in charge of the pet stores and the grocery stores. This way Vitakraft has close contact to the customers and can take their interests into optimal consideration. At the same time changes and new trends are noticed and can be acted upon right away.